A premium concept build for a bilingual HVAC brand in The Woodlands — a complete website in English and Español, backed by a full design system, an ad suite, and print. One source of truth, everything on-brand.
Drag to compare — their current site vs. the Banter concept.
The Brief
The Business
Titan serves The Woodlands and Greater North Houston with AC and heating repair, installs, and maintenance — a big chunk of it in Spanish. A strong local reputation with a website that didn't show it.
The Problem
A cluttered template, low-contrast type, no clear path to book, and no Spanish experience for half their market. Trustworthy in person, forgettable online.
What We Built
A fast bilingual site with one clear action — book service — and the whole brand behind it: color, type, components, ads, and print, all pulling from a single design system.
The Website
Every screen points to the same next step: get fast service. Full English and Español experiences, same design system underneath.
Desktop & mobile — one concept, both languages.
The Asset Package · Titan Design System
This is what "premium" means at Banter: not a one-off page, but a reusable brand system — colors, type, logo, and components — documented and yours for good. Anything you make next stays unmistakably Titan.
Delivered as scalable vector files — works on trucks, shirts, invoices, and the site.
#2b6598#7fa6ff#dfe7f1#faf8f4#ece8df#2a2722#11161f#0d1118Service Tint Pads — category color-coding
#dfe7f1#f1e3db#dde9e1#e6e2eeReliable Heating & Cooling
A Team North Houston Trusts
Radius scale (5 → 99px), an 8-step spacing rhythm, and a 1240px layout grid round out the system — the same tokens power every asset below.
The Ad Suite
Three campaigns — Launch, Membership, and Website — each in feed and story formats, each in English and Español. All built from the same system, so they never look off-brand.
Every campaign ships in both languages — flip to compare.
Introducing Titan to The Woodlands — feed & story, both languages.




Selling the maintenance plan — VIP priority, no diagnostic fees.




Driving traffic to the new bilingual site.




Leave-Behind & Print
The same system carried into the physical world — a membership club card, a door hanger for the neighborhood, and a rack card for the counter.



What's Inside