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HISSY CHICK
KITCHEN · MAGNOLIA, TX
Live Client

YOUR NEW FAVORITE,
CHICKEN SANDWICH

Hissy Chick slings made-to-order Nashville-style chicken sandwiches from a truck and a storefront in Magnolia. Big flavor, bigger personality — and now a website that finally sounds like them. We rebuilt the whole thing, and it's live and taking orders.

IndustryFood Truck + Storefront
LocationMagnolia, TX
ScopeFull Redesign
Livehissychick.net
Visit the Live Site → Get Your Free Audit
After — the new Hissy Chick Kitchen website by Banter Media Before — Hissy Chick's old website Before After

Drag to compare — their old site vs. the one that's live now.

The Brief

A LOUD BRAND, A QUIET SITE

The Business

Nashville hot, Texan warm

Hissy Chick makes each Nashville-style sandwich to order — Chick Sauce, Creamy Serrano, Italian sweet sourdough. A food truck and a storefront on FM 1488, a loyal Magnolia following, and a voice with real swagger.

The Problem

The site didn't say a word

The old page was flat and forgettable — no personality, no clear way to order, none of the noise that makes Hissy Chick fun in person. Great food hiding behind a bland front door.

What We Built

Turned the volume up

A fast, mobile-first site that talks like they do, points straight to online ordering via Square, and rides on a full brand system — color, type, wordmark, components — carried through a 6-piece ad set.

The Website

LIVE, LOUD, AND SELLING

The real site at hissychick.net — every screen built to do one thing: get you a sandwich. Menu up front, online ordering one tap away, and the brand voice on every line.

The live Hissy Chick Kitchen homepage

Live today at hissychick.net →

The Asset Package · Hissy Chick Design System

ONE SYSTEM BEHIND EVERY BITE

The site isn't a one-off. It rides on a documented brand system — a type wordmark, an electric-teal palette, DM Sans top to bottom, and a component kit — so every menu, promo, and ad still reads unmistakably Hissy Chick.

Logo Lockup

Type wordmark · light & ink
HISSY CHICK
NASHVILLE HOT · MAGNOLIA, TX
HISSY CHICK
NASHVILLE HOT · MAGNOLIA, TX

No icon, no clip-art — the mark is pure type. DM Sans 900, uppercase, tight-tracked. Ink on light, white on ink, teal accent line either way.

Color System

One electric-teal accent · ink · warm cream · flat blocks, no gradients
Accent · Teal#00BFC8
Teal Hover#00A0A8
Teal Tint#E0FAFF
Ink#111111
Warm Cream#FAF9F6
Muted Gray#6B7280

Brand rule baked into the tokens: text on teal is always ink (#111), never white. Corners stay square — pills are reserved for CTAs and chips.

Typography

DM Sans, everywhere — 900 display, 400 body

Your New Favorite,

…Chicken Sandwich. Made to order, every single time.

Aa — Display / HeadlinesDM Sans 900 · uppercase · tight tracking
Aa — Body & menu copyDM Sans 400 · body 18px · lh 1.6
Aa — Eyebrows / LabelsDM Sans 700 · teal · .25em up

Components

Square cards · pill CTAs · teal eyebrows
Made To Order Nashville Hot Truck + Storefront Order on Square
Order Now → View Menu → Find the Truck →
The Signature

Hissy Chick Sandwich

Italian sweet sourdough, Chick Sauce, pickles. Add Creamy Serrano if you dare.

Square Menu Card

Zero rounded corners.

Cards are square. Only CTAs and chips get the pill treatment.

On The Menu · Chick Sauce · Creamy Serrano · Italian Sweet Sourdough

One accent, one typeface, square corners, pill CTAs — a tight system that keeps every future post, promo, and menu unmistakably Hissy Chick.

The Ad Set

SIX ADS, ONE VOICE

Three campaigns — July 4th, Kids Cooking Camp, and the Website Launch — each built in feed and story formats, all pulled from the same system, so they never look off-brand.

July 4th

Red-white-and-hot holiday push — feed & story.

Hissy Chick July 4th feed ad
FeedInstagram
Hissy Chick July 4th story ad
StoryInstagram

Kids Cooking Camp

Community event promo, aimed at local families — feed & story.

Hissy Chick Kids Cooking Camp feed ad
FeedInstagram
Hissy Chick Kids Cooking Camp story ad
StoryInstagram

Website Launch

Driving fans to the new site and online ordering — feed & story.

Hissy Chick website launch feed ad
FeedInstagram
Hissy Chick website launch story ad
StoryInstagram

What's Inside

THE WHOLE PACKAGE

1Live Site
6Social Ads
1Design System
∞Reuse

The Free Website Audit

WANT THIS FOR
YOUR BUSINESS?

We'll tear down your current site and mock up your brand refreshed — free. Premium package or a leaner build, we start the same way.

Get Your Free Audit →
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