A concept prototype — a reimagining from a blank page, built to prove the direction before a single dollar is committed. Not a delivered build, not a live client engagement: a starting point that shows what an entry-level refresh could look like.
Drag to compare — their current site vs. the Banter concept.
The Brief
The Business
Exteriors of Texas builds roofing, metal buildings, and barndominiums across Magnolia and the greater Northwest Houston area — a real local company with real reputation to show for it.
The Problem
Their current site leans on a generic builder template — a low trust signal for a trades company whose whole pitch is doing the job right. The quality of the work doesn't come through online.
What a Prototype Shows
This mock proves a direction — the layout, the tone, the feel of a homepage built from scratch. It's a starting point, on purpose: not a full brand system, not a delivered build.
The Concept
A concept homepage — not the live site. It reframes the same business around strong roofs and honest crews, with one clear action: request a quote. This is the direction a full build would grow from.
Concept homepage — view the live prototype →
Brand Direction · A Starting Point
A prototype sketches the brand, it doesn't finish it. Here's the starting point pulled from the concept — a type wordmark and a small color direction. A full build would document and expand all of it.
Rendered from type only — no logo file exists yet. This shows the tone and lockup we'd start from, not a finished, delivered mark.
#B5372B#161510#F7F4EF#7A756CPulled straight off the concept homepage — a brick red at home on Texas barns and metal roofs, grounded on charcoal and warm cream. A place to start, not a finished palette.
The Tier
A prototype proves the direction — a homepage, a starting-point brand, a clear before and after. It deliberately stops short of a full brand system. That gap is the point: it's exactly what a full build fills in.
Included · Tier 01 Prototype
Where a full build goes further
This is Tier 01. See what Tier 03 looks like →